Wednesday, February 2, 2011

Velti and Augme: Two Viable Pure Plays in the Mobile Technology Space

Seeking Alpha
February 1, 2011

Just how hot will the emerging mobile market be this year?

If the first notable IPO in the space is any indication, 2011 could be a barn burner. Velti PLC (VELT) is a mobile services provider formed ten years ago in Greece. Now headquartered in Dublin, Ireland, Velti had initially planned to issue shares in the $9-11 range with the hope of raising around $120M. As demand increased, the company ended up issuing 12.5 million shares at $12, raising $150 million. However, that’s just the start of this story. On Friday, the company's first full day of trading, Velti's shares impressively closed up another 30% at $15.58, leaving it with an approximate $800 million market capitalization.

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